In the economic downturn you fixed it in your mind to start a business for success. You are tired of the 9 to 9s and the worrying if you’ll have a job and you realized you are good at what you do so you may as well turn it into a business opportunity for yourself. Likewise you may already have a business and it is not really moving the way you thought. I always tell business owners not to give up because what you’re doing is very important to the world; but you must do it in the right way. My friend asked me what keeps me going and keeps me successful and the best thing I could come up with are 3 crucial small business tips.
When I was younger my brothers would get in conversations with other kids about basketball and they would ask who your favorite basketball player is. We would respond, Scottie Pippen, or Clyde Drexler, or Ronnie Harper. Our phrase was, “after Michael Jordan,” so we knew that if Clyde was your favorite, that meant your second favorite because MJ is everyone’s favorite. I bring this up because the 3 crucial small business tips are assuming your have a great product or service. Your product or service has to be excellent to begin with or you must have an excellent angle to present it. Now once you have that you can now use these three crucial small business tips to amplify your businesses success.
You have to provide great customer service. If you make it a point to be exceptional in your client services you will out do competitors based on the fact that you are just plain nicer than them. I do it all the time and my friends use to laugh at me especially when my money was low; I would go to a grocery store that was more expensive because they treated me better while in there. I could easily get 50 dollars worth of groceries 50 bucks at another store; instead I go and get 40 dollars worth for 50 bucks. I spent an extra $10 dollars just to treat me better. Some people call it crazy, but I call it being around people who have nice positive energy. The point is you too can win if you just treat your clients with exceptional service. This does not mean put up with grouchy customers; but treat clients like they are extremely special.
Execution and great application is crucial small business tip number two. A lot of times we get lazy, unmotivated, unfocused and this is where things begin to separate the great businesses from the average businesses. You must have good application to be successful; you must be able to execute with preciseness and consistency. If you cannot you should hire or partner with someone who can. There are great basketball players in the NBA and around the world; the ones we hear about and know are the ones who can apply their skill the best and execute when it matters the most. And that is not a hit at Lebron James…
The last tip you need to truly understand is leverage; once you understand that you cannot do this yourself you will take off to another level. Michael Jordan is going into the basketball all-time great list because for so long he thought he could do it himself. He posted unheard of numbers; but it wasn’t until you let his cohorts take much of the load off of him that he really excelled at his winning craft. You must allow yourself to do the same; you must leverage yourself. If it will take you 10 days to build a solid website, hire someone who can do it in one day. If it will take away from productive time to get your local marketing going, hire good local marketing helpers to so that you stay productive. You need to focus on doing what you do best and most efficient with your time and leverage your businesses success.